Apple is said to release a software update for its Vision Pro headset as early as April 2025 that will include Apple Intelligence, the company’s artificial intelligence platform. The update, as reported, will improve the user experience with the device by giving it access to more sophisticated AI-based features and applications. Key Update Features.
A number of new features are reportedly being rolled out with the expected update:
- AI-Based Apps: AI is used to promote creativity and productivity by incorporating apps like the Image Playground app, Writing Tools, and Genmojis.
- Guest User Mode: This enables different users to use the device together without compromising data privacy or personal settings.
- Spatial Content App: An app designed to offer spatial experiences can be a game-changing factor in the way digital content is utilized by individuals.
Market growth and strategic partnerships
Apple has reportedly partnered with Alibaba to integrate AI services into its offerings in China as a strategic move to bolster its AI prowess. The partnership, aimed at reversing earlier missteps with AI model building in China, follows negotiations on models between Tencent, ByteDance, and DeepSeek. The partnership is expected to improve Apple’s AI products and user experience in China.
Upcoming Improvements in Hardware
As production is planned for the second half of 2025, Apple is already working on the next generation of Vision Pro headsets. To accommodate Apple Intelligence’s improved capabilities, the new generation will also include a newer M5 chip processor instead of the existing M2 chip. There will be no radical design improvements, but a new hardware platform will offer enhanced AI integration and improved performance.
Implications for the Market
Addition of Apple Intelligence to Vision Pro is a strategic move to make the product more attractive compared to the competition from lower-cost options like Meta Platforms’ Quest. Apple’s vision is to make the Vision Pro a market leader in spatial computing by adding cutting-edge AI capabilities and expanding its ecosystem through strategic alliances. In short, the dedication of Apple to AI and spatial computing technology is seen in the future integration of Apple Intelligence into the Vision Pro, hardware development, and strategic alliances. These advances will revolutionize the way humanity engages with technology and make Apple a dominant force in the technology sector in the future.
