Artificial intelligence company Capsule obtained $12 million through its Series A funding round to expand development of its AI-based video editing system designed for creative and marketing teams. The Series A funding round came from Innovation Endeavors which Eric Schmidt started alongside his Google chief executive officer tenure. Industry leader investors and representatives from HubSpot Ventures, Range Ventures and Frame. i.e joined Innovation Endeavors in sponsoring the event alongside Founders Emery Wells from Frame. i.e, Karim Atiyeh from Ramp and Laura Jones as Chief Marketing Officer at Instacart.
Since its establishment in 2020 by Akshay Mehra and Jackson Solway the startup helps companies create branded video content independent of their existing editing capacities. The online platform targets three major teams within businesses to create brand-specific videos of high standard using non-professional editorial skills. From its founding day Capsule devoted itself to automate video development workflows to achieve higher production rates which enable companies to produce videos within minutes rather than waiting hours or days.
The AI-powered platform of the company features branded custom tools along with automated editing capabilities and collaborative real-time work environment that lets teams operationally edit video content while leaving video commentary. Capsule plans to introduce a “co-producer” AI through its new funding which offers enhanced creative assistance that suggests video clip selections and brand design elements as well as video edit options to users. This project brings forth an advanced automation system and intelligent editing capabilities to video production in a manner similar to changes made with Canva and Notion for visual and text composition tools.
The business software company Capsule serves three major clients including HubSpot, Ramp and Instacart which demonstrates its effectiveness in challenging content creation scenarios. The corporate customers of Capsule generate their internal communications along with product demonstrations and sales training materials in addition to social media content through bulk production.
The company uses AI technology according to co-founder Mehra to automate the discovery of exceptional video moments and brand integration and speed up feedback processes for marketing teams. Capsule utilizes a technical framework with enhanced work speed and brand coherence capabilities and nurtures team collaboration which establishes crucial capabilities for current dispersed work strategies.
kapsule will use the fresh headquarters to expand its teams that work on product creation and customer help functions along with engineering capabilities while developing enhanced AI systems to let untrained video specialists modify this content. The company anticipates becoming an imperative website for brand dialogs while video content demand keeps expanding in the future.
